A picture is worth a thousand words and we all know how vital great promotional photography can be to your brand. Bland, text-heavy websites and marketing materials or the same old stock photos that everyone else is using are both sure-fire ways to put off your potential customers. But have you considered the importance of video as part of your brand’s marketing strategy?
YouTube is now the second biggest search engine on the whole of the internet. The biggest is Google…which happens to own YouTube! Ever wondered why almost every single Google search you carry out will come up with a few videos near to the top of the results, even if they don’t seem directly related to your search query? That’s because Google preferentially returns video results, especially those from YouTube, showing them closer to the top of the search results than text-based content. This is where you want to be!
Professional video production is therefore hugely important to your brand’s exposure. By bumping you up the Google rankings, more people will discover your company, bringing you more business. Video content does not just get more eyes on your product though. A carefully designed and well produced video campaign has far more instant appeal than the same page of text and photos that your competitors are producing. You only have seconds to grab your target market’s interest…don’t waste them!
I work across the Reading area (Berkshire, Hampshire and Oxfordshire) and further afield, both in the UK and abroad. If you would like to have a chat about building an online video presence, a photo campaign or any of your business’ other media needs, don’t hesitate to head over to the contact page or drop me an email at firstname.lastname@example.org.